CASE STUDY

Dresden Optics

The Dresden modular system is unlike any other eyewear, because it has been created from scratch, with the glasses-wearer – at the centre.

  • Client:
    Dresden Optics
  • Industry:
    Fashion Accessories
  • Project Scope:
    Product development, Injection Moulding, Printing
  • Project Duration:
    6 months

The Dresden modular system is unlike any other eyewear, because it has been created from scratch, with the glasses-wearer – at the centre.

These glasses aren’t merely funky eyewear. They have been created with recycled
and recyclable materials wherever possible to do what is best for the environment.

Dresden’s modular system is built around a single frame shape that comes in a range of sizes and a riot of colours. Everything is interchangeable.

Features:

  • Ultra-durable, lightweight frames in a large choice of colours.
  • Snap in a pair of pins. No fiddly screwdrivers needed – just press them in and out with a satisfying snap. They couldn’t be easier to change.
  • Pop any type of lens in. Changing lenses may feel strange the first time, but it’s unbelievably easy. Push one lens out, click another back in.
  • Dresden’s regular frames are made from fully recyclable nylon. Frames have also been made from milk bottle lids and beer keg caps and even moulded from plastic rubbish washed up on Byron Bay’s shores.